About Eki Riandra
The Technical & Product SEO Behind Leading Technology Companies in Indonesia
Eki Riandra is an experienced Technical SEO Consultant and SEO Product Manager from Jakarta, Indonesia, with over 8 years of experience in the SEO and product industry, particularly in the e-commerce and global OTA sectors. He specializes in managing billions of pages on complex modern websites and developing SEO roadmaps driven by data, programmatic strategies, and AI integration.
Eki has consulted across various industries and has helped solve numerous crawling and indexing challenges in Search Engine (SEO) and AI Platform (AIO/GEO). He makes active contributions to the Google Search Central Community.
My Career Journey
“I’m Eki Riandra who has experienced in SEO Industries for +8 Years. Speciality on SEO Technical and SEO Product Manager to improves web SEO performances with scalability.”
EV HiveStarted my career in the digital marketing space, building a strong foundation in SEO, content strategy, and performance marketing that would shape my technical path forward.
TokopediaLed SEO product strategy for one of Indonesia’s largest e-commerce platforms, managing billions of pages across complex modern web architectures including SPA, PWA, and JavaScript-heavy frameworks. Built scalable Tokopedia Find Pages and created a system that helps sellers optimize their PDP without needing to understand SEO fundamentals.
Collaborated with the Web Platform Team on Core Web Vitals optimization, resulting in a Google-published case study showing 55% LCP improvement and 23% increase in average session duration. Also partnered with the Web Platform Team to create an automation monitoring system for SEO & Web metrics (SEO Doctor & Monitoring).
Published a Defensive Publication titled “Methods to Identify, Track & Record the Health of Web Pages for SEO and Keyword Ranking”, becoming the first Indonesian to publish an SEO-focused journal.
TravelokaLed technical SEO for one of Southeast Asia’s largest OTA platforms, managing complex international site structures across multiple markets. Focused on rendering optimization, crawl efficiency, and structured data at scale for a global travel platform.
Created AI integration into the SEO operational process, driving efficiency and reducing operational costs by up to 95%. Partnered with the Product Team, Engineer Team & Product Design Team to build automated page generation systems, ensuring both scalability and high-quality organic traffic growth.
Google Search CentralActively supports webmasters through the Google Search Central Help Community, particularly on crawling, indexing, and structured data topics. Has helped solve 100+ issues ranging from simple to highly complex problems, earning recognition as a trusted voice in the SEO community.
Technical Expertise & Skills
Eki Riandra is passionate about all things Technical SEO. From rendering, SPA, PWA, AMP, and Core Web Vitals to crawl rates and structured data. He combines deep SEO expertise with strong product management skills to drive scalability, automation, and innovation using the latest technologies.
He is also dedicated to sharing his knowledge as a lecturer and instructor at Digital Talkline, Search Agency, and RevoU.
8+ Years Experience
Over 8 years of experience in the Product and SEO industry, with a strong focus on Technical SEO. Including rendering, Core Web Vitals, structured data, and AI integration.
Billions of Pages
Specialized in managing billions of pages on complex modern websites, including SPA, PWA, and JavaScript-heavy frameworks.
Product Management
Proven experience as an SEO Product Manager, with a focus on managing large-scale websites and complex international site structures.
Google Product Expert
As a Google Product Expert, Eki has helped solve 100+ issues related to crawling, indexing, and structured data in the Google Search Central Community.
Driving SEO Growth
with Trusted Partners
Consultancy Experience
Partner With
Hear from Those
Who’ve Worked With Eki Riandra
Safira Anggraini
“He is incredibly intelligent and sharp, every brainstorming session with him felt dynamic because his mind works fast and ideas immediately turn into clear direction. He’s open, generous in sharing knowledge, and genuinely supportive of the team’s growth.”
Joshua Stephen
“Eki helps us web engineers to realize the importance & impact of SEO from the very basic. He always finds things to be improved on to optimize search results, with proper analysis beforehand so we can easily understand how to tweak our metas.”
Collin Dion Agata
“We have the same vision for SEO, where we wanted to build a scalable approach between SEO and product development. Eki has a passion in SEO, where in parallel it’s also proven from his hardworking attitude.”
Featured Publications
& Speaking Appearances
Lightning Speaker at Search Central Live Jakarta 2024
Presented “Important Skills for Every SEO Practitioner to Be Successful in Projects” at Google’s official Search Central Live event.
Read More →
Main Speaker at SEO Summit 2023 Jakarta
Presented “SEO for Startups: Strategies for Achieving Growth on a Limited Budget” to 150+ attendees.
Read More →
Defensive Publication: Methods To Identify, Track & Record Web Page Health
The first Indonesian to publish an SEO-focused Defensive Publication on web page health tracking for SEO and keyword ranking.
Read More →
Google Case Study: Improving Core Web Vitals (LCP) by 55%
Collaborated with the Web Platform Team, resulting in a 23% improvement in average session duration through LCP optimization.
Read More →
Tokopedia Start Summit: Strengthening SEO Through Web Performance
Shared insights on optimizing SEO through web performance improvements with the Tokopedia Web Platform Team.
Read More →
Speaker at SEOCON 2020 Jakarta
Presented “How We Manage Millions of Pages with Crawl Stats Indicator” covering large-scale Technical SEO.
View Details →Lightning Speaker at Search Central Live Jakarta 2024
Presented “Important Skills for Every SEO Practitioner to Be Successful in Projects” at Google’s official Search Central Live event.
Read More →Main Speaker at SEO Summit 2023 Jakarta
Presented “SEO for Startups: Strategies for Achieving Growth on a Limited Budget” to 150+ attendees.
Read More →Defensive Publication: Methods To Identify, Track & Record Web Page Health
The first Indonesian to publish an SEO-focused Defensive Publication on web page health tracking for SEO and keyword ranking.
Read More →Google Case Study: Improving Core Web Vitals (LCP) by 55%
Collaborated with the Web Platform Team, resulting in a 23% improvement in average session duration through LCP optimization.
Read More →Tokopedia Start Summit: Strengthening SEO Through Web Performance
Shared insights on optimizing SEO through web performance improvements with the Tokopedia Web Platform Team.
Read More →Speaker at SEOCON 2020 Jakarta
Presented “How We Manage Millions of Pages with Crawl Stats Indicator” covering large-scale Technical SEO.
View Details →