about

About Eki Riandra.

The technical and product SEO behind leading technology companies in Indonesia.

Experience
8+ years, SEO & product
Scale
Billions of pages managed
Community
Google Product Expert
First
Indonesian SEO defensive publication, 2021
Profile
Focus
crawling · rendering · indexing
Stack
SPA · PWA · CWV · structured data
Teaches at
Digital Talkline · Search Agency · RevoU
Speaks at
Search Central Live · SEO Summit · SEOCON

Who is Eki Riandra?

Eki Riandra is a Technical SEO Consultant and SEO Product Manager from Jakarta, Indonesia, with over 8 years in the SEO and product industry, particularly across e-commerce and global OTA sectors. He specializes in managing billions of pages on complex modern websites and developing SEO roadmaps driven by data, programmatic strategies, and AI integration.

He has consulted across various industries and helped solve numerous crawling and indexing challenges in Search Engine (SEO) and AI Platform (AIO/GEO), and makes active contributions to the Google Search Central Community. He is passionate about all things Technical SEO, from rendering, SPA, PWA, AMP, and Core Web Vitals to crawl rates and structured data.

Eki is also dedicated to sharing his knowledge as a lecturer and instructor at Digital Talkline, Search Agency, and RevoU.

Career

My career journey.

I’m Eki Riandra, with 8+ years in SEO. Speciality in SEO Technical and SEO Product Management, improving web SEO performance with scalability.

2023 – 2026Traveloka · SEO Manager Technical
Led technical SEO for one of Southeast Asia’s largest OTA platforms, managing complex international site structures across multiple markets. Focused on rendering optimization, crawl efficiency, and structured data at scale for a global travel platform. Created AI integration into the SEO operational process, driving efficiency and reducing operational costs by up to 95%.
2018 – 2023Tokopedia · SEO Product Manager Lead
Led SEO product strategy for one of Indonesia’s largest e-commerce platforms, managing billions of pages across SPA, PWA, and JavaScript-heavy frameworks. Built scalable Find Pages and a system that helps sellers optimize their PDP without needing to understand SEO. Collaborated with the Web Platform Team on Core Web Vitals, resulting in a Google-published case study (55% LCP improvement, 23% longer average session).
2021Defensive Publication
Published “Methods to Identify, Track & Record the Health of Web Pages for SEO and Keyword Ranking”, becoming the first Indonesian to publish an SEO focused journal.
2020 – currentGoogle Search Central Community
Actively supports webmasters as a Google Product Expert, particularly on crawling, indexing, and structured data. Has helped solve 100+ issues, from simple to highly complex.
2017 – 2018EV Hive · Digital Marketing
Started in the digital marketing space, building a strong foundation in SEO, content strategy, and performance marketing that shaped the technical path forward.
Expertise

Technical expertise & skills.

018+ Years Experience — Over 8 years in the product and SEO industry with a strong focus on Technical SEO, including rendering, Core Web Vitals, structured data, and AI integration.
02Billions of Pages — Specialized in managing billions of pages on complex modern websites, including SPA, PWA, and JavaScript-heavy frameworks.
03Product Management — Proven experience as an SEO Product Manager focused on large-scale websites and complex international site structures.
04Google Product Expert — As a Google Product Expert, has helped solve 100+ crawling, indexing, and structured data issues in the Search Central Community.
Partners

Driving SEO growth with trusted partners.

From logistics platforms and marketplaces to fintech and freight software, across Indonesia, Singapore, and the US.

GoFreight
2025
Novastacks
2025 · current
Flecto
2025
Astro
2024
Mezink
2022
Transfez
2021
BIM
2020 · 2021
Office99
2020
Anteraja
2020
Moladin
2020
References

In their words.

“We have the same vision for SEO, where we wanted to build a scalable approach between SEO and product development. Eki has a passion in SEO, proven in parallel by his hardworking attitude.“

Collin Dion Agata Collin Dion AgataSEA Monetization Partner, Google

“Incredibly intelligent and sharp. Every brainstorming session with him felt dynamic because his mind works fast and ideas immediately turn into clear direction.”

Safira Anggraini Safira AnggrainiSEO Technical, Etihad.com

“Eki helps us web engineers realize the importance and impact of SEO from the very basics, with proper analysis beforehand so we can easily understand how to tweak our metas.”

Joshua Stephen Joshua StephenSoftware Engineer, Prospect

Let us build
something scalable.

Tell me about your architecture, your migration, or the pages search engines and AI keep ignoring. Replies within two business days.

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Note: engagements involving money games, gambling, or adult websites are not accepted.