Featured Work & Publications by Eki Riandra
A collection of publications, speaking appearances, and featured work from over 8 years in the SEO and product industry.
Co-Author of the SEO Game Plan Book
Contributed a chapter exploring why Core Web Vitals play a vital role in driving sustainable organic growth and improving overall business performance. The book brings together insights from multiple SEO practitioners across Indonesia, covering strategies from ranking to revenue.
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Lightning Speaker at Search Central Live Jakarta 2024
Presented “Important Skills for Every SEO Practitioner to Be Successful in Projects” at Google’s official Search Central Live event in Jakarta. The session covered the intersection of technical SEO knowledge and product management skills needed to drive impactful SEO initiatives within cross-functional teams.
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Main Speaker at SEO Summit 2023 Jakarta
Delivered the keynote “SEO for Startups: Strategies for Achieving Growth on a Limited Budget” to 150+ attendees. Shared practical frameworks on how startups can build scalable organic growth engines from day one, even without enterprise-level budgets, by embedding SEO into product architecture early.
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Defensive Publication: Methods To Identify, Track & Record The Health Of Web Pages For SEO And Keyword Ranking
Became the first Indonesian to publish an SEO-focused Defensive Publication. This publication documents systematic methods for identifying, tracking, and recording web page health indicators critical to SEO performance and keyword ranking stability, providing a documented framework for large-scale technical SEO monitoring.
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Google Case Study: Improving Core Web Vitals (LCP) by 55%
Collaborated with the Tokopedia Web Platform Team to significantly improve Core Web Vitals performance. The optimization achieved a 55% improvement in Largest Contentful Paint (LCP) and resulted in a 23% increase in average session duration. This achievement was officially published as a case study by Google on web.dev.
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Tokopedia Start Summit: Strengthening SEO Through Web Performance
Shared insights on “Strengthening SEO Through Web Performance” alongside the Tokopedia Web Platform Team. The talk covered how Tokopedia aligned web performance optimization with SEO goals to achieve measurable improvements in organic traffic and user engagement.
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Speaker at SEOCON 2020 Jakarta
Presented “How We Manage Millions of Pages with Crawl Stats Indicator” at SEOCON Jakarta. The session covered large-scale Technical SEO challenges at Tokopedia, including crawl budget management, indexation governance, and building internal tools to monitor SEO health across millions of dynamically generated pages.