Eki Riandra.
International Technical & Product SEO Consultant, Instructor & Speaker
Eki Riandra is an experienced Technical SEO Consultant and SEO Product Manager from Jakarta, Indonesia, with over 8 years of experience in the SEO and product industry, particularly in the e-commerce and global OTA sectors. He specializes in managing billions of pages on complex modern websites and developing SEO roadmaps driven by data, programmatic strategies, and AI integration. He makes active contributions to the Google Search Central Community.
Who is Eki Riandra?
Eki Riandra is passionate about all things Technical SEO. From rendering, SPA, PWA, AMP, and Core Web Vitals to crawl rates and structured data. He combines deep SEO expertise with strong product management skills to drive scalability, automation, and innovation using the latest technologies. Solving numerous crawling and indexing challenges related to SEO/AIO/GEO is his expertise.
In 2021, Eki published a Defensive Publication titled “Methods to Identify, Track & Record the Health of Web Pages for SEO and Keyword Ranking”, becoming the first Indonesian to publish an SEO-focused journal. He has been featured in numerous SEO events, including: Search Central Live 2024, SEO Summit 2023, SEOCon 2020.
Eki actively supports webmasters through the Google Search Central Community, particularly on crawling and indexing topics. He is also dedicated to sharing his knowledge as a lecturer and instructor at Digital Talkline, Search Agency, and RevoU.
8+ Years Experience
Over 8 years of experience in the Product and SEO industry, with a strong focus on Technical SEO. Including rendering, Core Web Vitals, structured data, and AI integration.
Billions of Pages
Specialized in managing billions of pages on complex modern websites, including SPA, PWA, and JavaScript-heavy frameworks.
Product Management
Proven experience as an SEO Product Manager, with a focus on managing large-scale websites and complex international site structures.
Google Product Expert
As a Google Product Expert, Eki has helped solve 100+ issues related to crawling, indexing, and structured data in the Google Search Central Community. Ranging from simple to highly complex problems.
Driving SEO Growth
with Trusted Partners
Consultancy Experience
Partner With
Hear from Those
Who’ve Worked With Eki Riandra
Safira Anggraini
“He is incredibly intelligent and sharp, every brainstorming session with him felt dynamic because his mind works fast and ideas immediately turn into clear direction. He’s open, generous in sharing knowledge, and genuinely supportive of the team’s growth.”
Joshua Stephen
“Eki helps us web engineers to realize the importance & impact of SEO from the very basic. He always finds things to be improved on to optimize search results, with proper analysis beforehand so we can easily understand how to tweak our metas.”
Collin Dion Agata
“We have the same vision for SEO, where we wanted to build a scalable approach between SEO and product development. Eki has a passion in SEO, where in parallel it’s also proven from his hardworking attitude.”
Featured Publications
& Speaking Appearances
Lightning Speaker at Search Central Live Jakarta 2024
Presented “Important Skills for Every SEO Practitioner to Be Successful in Projects” at Google’s official Search Central Live event.
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Main Speaker at SEO Summit 2023 Jakarta
Presented “SEO for Startups: Strategies for Achieving Growth on a Limited Budget” to 150+ attendees.
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Defensive Publication: Methods To Identify, Track & Record Web Page Health
The first Indonesian to publish an SEO-focused Defensive Publication on web page health tracking for SEO and keyword ranking.
Read More →
Google Case Study: Improving Core Web Vitals (LCP) by 55%
Collaborated with the Web Platform Team, resulting in a 23% improvement in average session duration through LCP optimization.
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Tokopedia Start Summit: Strengthening SEO Through Web Performance
Shared insights on optimizing SEO through web performance improvements with the Tokopedia Web Platform Team.
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Speaker at SEOCON 2020 Jakarta
Presented “How We Manage Millions of Pages with Crawl Stats Indicator” covering large-scale Technical SEO.
View Details →Lightning Speaker at Search Central Live Jakarta 2024
Presented “Important Skills for Every SEO Practitioner to Be Successful in Projects” at Google’s official Search Central Live event.
Read More →Main Speaker at SEO Summit 2023 Jakarta
Presented “SEO for Startups: Strategies for Achieving Growth on a Limited Budget” to 150+ attendees.
Read More →Defensive Publication: Methods To Identify, Track & Record Web Page Health
The first Indonesian to publish an SEO-focused Defensive Publication on web page health tracking for SEO and keyword ranking.
Read More →Google Case Study: Improving Core Web Vitals (LCP) by 55%
Collaborated with the Web Platform Team, resulting in a 23% improvement in average session duration through LCP optimization.
Read More →Tokopedia Start Summit: Strengthening SEO Through Web Performance
Shared insights on optimizing SEO through web performance improvements with the Tokopedia Web Platform Team.
Read More →Speaker at SEOCON 2020 Jakarta
Presented “How We Manage Millions of Pages with Crawl Stats Indicator” covering large-scale Technical SEO.
View Details →Comprehensive Technical
& Product SEO Services
Technical SEO & Infrastructure Consultant
Scalable search infrastructure for complex, modern web architectures. Resolve crawling, rendering, and indexing limitations.
AI & Generative Search Technical Consultant
Brand visibility optimization across AI-driven and generative search platforms including AI Overview and LLMs.
SEO-led Product Consultant
Embed organic growth into product architecture and development lifecycle. Align product, engineering, and search demand.
Programmatic SEO Consultant
Scalable page systems that convert structured data into search-driven traffic channels with crawl efficiency.
Website Migration Consultant
Risk management for replatforming, domain transitions, and framework upgrades. Preserve search equity.
Fractional SEO Technical Lead Services
Embedded SEO leadership across product and engineering teams. Roadmap ownership and release validation.
Startup SEO & AEO/GEO Blueprint Creation Consultant
Foundational search and AI visibility architecture for startups building scalable products from day one.
SEO Due Diligence Services
Independent technical SEO assessment for investors and acquisition teams. Evaluate organic sustainability and growth risk.