crawling · rendering · indexing · ai search
Technical & Product SEO Consultant for websites measured in billions of pages.
Eki Riandra is a Technical SEO Consultant and SEO Product Manager from Jakarta, Indonesia. Eight years across e-commerce and global OTA platforms, resolving crawling, rendering, and indexing at scale, and building SEO roadmaps driven by data, programmatic strategies, and AI integration.
- Focus
- crawling · rendering · indexing
- Stack
- SPA · PWA · CWV · structured data
- Speaks at
- Search Central Live · SEO Summit · SEOCON
Who is Eki Riandra?
Eki is passionate about all things Technical SEO. From rendering, SPA, PWA, AMP, and Core Web Vitals to crawl rates and structured data, he combines deep SEO expertise with strong product management skills to drive scalability, automation, and innovation. Solving crawling and indexing challenges across SEO, AIO, and GEO is his specialty.
In 2021 he published a Defensive Publication, “Methods to Identify, Track & Record the Health of Web Pages for SEO and Keyword Ranking”, becoming the first Indonesian to publish an SEO focused journal. His Core Web Vitals work at Tokopedia became an official Google case study.
He actively supports webmasters through the Google Search Central Community, particularly on crawling and indexing topics, and shares his knowledge as a lecturer.
Eight ways to engage.
Every engagement starts from the same place: how search engines and AI systems actually crawl, render, and index your product.
Technical SEO & Infrastructure
Scalable search infrastructure for complex, modern web architectures. Resolve crawling, rendering, and indexing limitations.
AI & Generative Search
Brand visibility optimization across AI-driven and generative search platforms including AI Overview and LLMs.
SEO-led Product
Embed organic growth into product architecture and development lifecycle. Align product, engineering, and search demand.
Programmatic SEO
Scalable page systems that convert structured data into search-driven traffic channels with crawl efficiency.
Website Migration
Risk management for replatforming, domain transitions, and framework upgrades. Preserve search equity.
Fractional SEO Technical Lead
Embedded SEO leadership across product and engineering teams. Roadmap ownership and release validation.
Startup SEO & AEO/GEO Blueprint
Foundational search and AI visibility architecture for startups building scalable products from day one.
SEO Due Diligence
Independent technical SEO assessment for investors and acquisition teams. Evaluate organic sustainability and growth risk.
Ten teams, six years.
From logistics platforms and marketplaces to fintech and freight software, across Indonesia, Singapore, and the US.
In their words.
“We have the same vision for SEO, where we wanted to build a scalable approach between SEO and product development. Eki has a passion in SEO, proven in parallel by his hardworking attitude.“
Collin Dion AgataSEA Monetization Partner, Google
“Incredibly intelligent and sharp. Every brainstorming session with him felt dynamic because his mind works fast and ideas immediately turn into clear direction.”
Safira AnggrainiSEO Technical, Etihad.com
“Eki helps us web engineers realize the importance and impact of SEO from the very basics, with proper analysis beforehand so we can easily understand how to tweak our metas.”
Joshua StephenSoftware Engineer, Prospect
On record.
Talks, case studies, and the research that made him the first Indonesian to publish an SEO defensive publication.
Your pages deserve
to be found.
Tell me about your architecture, your migration, or the pages search engines and AI keep ignoring. Replies within two business days.
Note: engagements involving money games, gambling, or adult websites are not accepted.